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Title: Hawai'i Avocado Industry Analysis; Part 2: Buyer Preferences Focus 
Author: Barber, Silvia G.; Chan-Halbrendt, Catherine; Krishnakumar, Jyotsna; Radovich, Theodore J.; Love, Ken
Date: 2008-07
Publisher: University of Hawaii
Citation: Barber SG, Chan-Halbrendt C, Krishnakumar J, Radovich TJ, Love K. 2008. Hawai'i avocado industry analysis; Part 2: Buyer preferences focus. Honolulu (HI): University of Hawaii. 7 p. (Economic Impacts; EI-15).
Abstract: Test panels assessed Hawaii consumers' and chefs' preferences for avocados. Several locally named cultivars were preferred over the commonly grown 'Sharwil', which is the main competitor of imported 'Hass' in Hawaii markets. Constraints, including the problem of seasonality, and opportunities in Hawaii's avocado industry are discussed.
Series/Report No.: Economic Impacts
Pages/Duration: 7 pages
Keywords: Persea americana, sensory evaluation, consumer preferences, Hawaii

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