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Item Summary

Title: Examining college students' reactions to three anti-smoking message approaches : humor, psychological reactance, and fear appeals
Authors: Takeuchi, Leilani S.L.
Keywords: College students -- Tobacco use -- Prevention
Young adults -- Tobacco use -- Prevention
Issue Date: 2004
Abstract: The young adult population, defined as persons between the ages of 18-24, includes the youngest legal targets of tobacco industry marketing and is often overlooked by public health efforts. The primary goal of this study was to examine how 18-24 year old college students process three popular anti-smoking message appeals (fear, humor, and reactance to industry manipulation). Previous research has examined youth and general adult reactions to these three anti-smoking message approaches; however, this study extended this body of research by specifically targeting 18-24 year old college students. The proposed processes were tested using a repeated measures design. Results showed that all three message approaches influenced attitude about smoking; however, no message approach affected changes in behavior intention. Study limitations were discussed and future directions were suggested.
Description: Thesis (M.A.)--University of Hawaii at Manoa, 2004.
Includes bibliographical references (leaves 78-85).
ix, 85 leaves, bound ill., forms 29 cm
Rights: All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:M.A. - Speech
M.A. - Communicology

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