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Title: The meanings of the global brand: a perspective from the Korean consumers 
Author: Kim, Eugene Song
Date: 2004
Description: Mode of access: World Wide Web. Thesis (Ph. D.)--University of Hawaii at Manoa, 2004. Includes bibliographical references (leaves 159-185). Electronic reproduction. Also available by subscription via World Wide Web xii, 185 leaves, bound ill. 29 cm
Rights: All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Keywords: Brand name products -- Korea -- Public opinion, Branding (Marketing) -- Korea -- Public opinion, Consumers -- Korea -- Attitudes

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