Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/101015

The impact of ordered and disordered environments on message processing

File Description SizeFormat 
Peyton_Aili_r.pdfVersion for non-UH users. Copying/Printing is not permitted61.24 MBAdobe PDFView/Open
Peyton_Aili_uh.pdfVersion for UH users61.25 MBAdobe PDFView/Open

Item Summary

Title: The impact of ordered and disordered environments on message processing
Authors: Peyton, Aili Marie
Keywords: message processing
Issue Date: Aug 2012
Publisher: [Honolulu] : [University of Hawaii at Manoa], [August 2012]
Abstract: This study investigated the extent to which the information processing environment, manipulated to be ordered or disordered, affected the amount of effort committed to information processing within the environment. Numerous lines of research have proposed that people often approach information-processing situations by employing one of two general processing modes. Each approach, as experienced by the individual, can be characterized by either high cognitive effort (slow processing) or low cognitive effort (fast processing). High cognitive effort processing is marked by more analysis, and making more subtle distinctions concerning the stimuli relative to low effort processing. Recent findings suggest that individuals engage in less effortful behavior in a disordered environment relative to an ordered environment. Consequently this study predicted that attitude judgments would be made faster in disordered environments rather than ordered environments, and attitude judgments would show less variability in disordered environments rather than ordered environments. Participants in the disordered environment made faster attitude judgments than participants in ordered environments, however attitude judgments did not should less variability in disordered environments rather than ordered environments. In addition, reported more agreement with attitude statements in the disordered condition.
Description: M.A. University of Hawaii at Manoa 2012.
Includes bibliographical references.
URI/DOI: http://hdl.handle.net/10125/101015
Appears in Collections:M.A. - Communicology



Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.