Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/100815

Public relations students' and public relations practitioners' use of social networking sites under the unified theory of acceptance and use of technology

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Item Summary

Title: Public relations students' and public relations practitioners' use of social networking sites under the unified theory of acceptance and use of technology
Authors: Seko, Kimberly Emiko
Keywords: public relations
social networking
social media
Issue Date: Dec 2012
Publisher: [Honolulu] : [University of Hawaii at Manoa], [December 2012]
Abstract: Public relations (PR) students and practitioners use social networking sites (SNSs) for various reasons. However, research is limited as to the reasons why PR students and PR practitioners use SNSs under the Unified Theory of Acceptance and Use of Technology (UTAUT)'s eight distinguished elements. This thesis presents a qualitative study to investigate the eight elements of the UTAUT model, showcasing the opinions of PR students and practitioners, thereby extending the work of Venkatesh, V.; Morris, M.G.; Davis, G.B.; & Davis, F.D. (2003).
Description: M.A. University of Hawaii at Manoa 2012.
Includes bibliographical references.
URI/DOI: http://hdl.handle.net/10125/100815
Appears in Collections:M.A. - Communication



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